Effective designs don't have to be cluttered and busy; they can be clean and straightforward, allowing your audience to quickly and easily recognize your business or organization, and to efficiently find the information and services that you have to offer.
Logos should be designed with scalability and versatility in mind. Vector images offer a clean professional look that can be sized for websites, brochures, and posters without losing clarity.
The experience of users is enhanced by easy-to-understand and distinct icons that they can use to interact with your web site or application. These icons are best used when their design is consistent with each other and with the overall look of the site or application.